Category: Marketing

Why we ask why

The Palm Oil issue in Sabah, Malaysia Borneo is complicated. On one hand, the environmental degradation is gobsmacking; there are 1.6 million acres of Oil-Palm plantations where there was once pristine...

How to prepare your business for Christmas

‘twas the night before Christmas when all through the office, not a creature was stirring, not even… your business’ social media! Oh no. Here is a timely reminder of the top 5 things you need to...

Big Man’s List Exposé

Media Release: 8 November 2013 Explosive accusations that the Global Inventory Festive Taskforce (GIFT), commonly referred to as the Naughty and Nice List, is not set in stone after being checked twice,...

Giving testimonials is good for business

Our printer pulled a rabbit out of a hat last week; amazing result considering the time frame, and the size of the run. We wrote a testimonial for him, as a way of saying thank you (and sorry). But it...

It’s time for a Spring Clean – metaphorically speaking….

As the temperature starts to get warmer, we spend a lot of time spring cleaning our house and our lifestyle, but we don’t take the time to spring clean our business. As humans we are creatures of habit,...

A Tourism Operator’s Guide to Social Media Part 4: How important is social media to your SEO? Who’s there to help?

Firstly, what is SEO and why is it important? In layman’s terms Search Engine Optimisation (SEO), is the process of making improvements on and off your website in order to gain greater exposure in search...

A Tourism Operator’s Guide to Social Media Part 3: “How much time should I be spending on social media?”

If you’re not proactively using social media, you should at the very least be monitoring what is being said about you and your organisation online. Everyone should be taking at least 30mins at least...

A Tourism Operator’s Guide to Social Media Part 2: What social media channels are good for tourism operators?

You may have a couple of accounts set up and you’ve got some smart objectives and goals in place, so what’s next? CONTENT… CONTENT is KING. How well you do on social media depends on your...

A Tourism Operator’s Guide to Social Media Part 1: What is social media and how do you measure it’s ROI?

If you’re a tourism operator, this blog post is for you! There is a big, wide world of opportunity out there and with the ever increasing uptake of social media, it’s now easier than ever to communicate...

Top 3 tips for effective email marketing

Your company’s database of current and prospective clients, suppliers and industry contacts is THE most valuable asset your business has, but how do you keep this audience engaged with your email newsletters? A...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!