Category: Insights

Zadro Strategy Day with a fruity twist

By Marlise Beasley, Senior Account Manager Image credit: lynneschinella.com.au Zadro believe in, and recognise the value of, team strategy days. So much so, we hold our own twice a year. The Zadro team...

What is SEO and why invest in it?

by Sammy Dalglish, Group Account Director, Zadro SEO stands for search engine optimisation. SEO is the process of improving the visibility of a website in search engines and getting organic, or free,...

The top 14 questions you need to ask to develop a killer strategic communications plan

By Felicity Zadro, Managing Director, Zadro Endless information, how-to-guides and videos can show you how to do just about anything including how to write a strategic communications plan. But there’s...

Why We Decided to Tell People Everything That We Know

By Zadro Founder and Managing Director, Felicity Zadro This month, we at ZADRO launched ZU – Zadro University. Currently comprising of four one-day training courses for people wanting to know about...

2018 Top 10 Trends for PR & Communications

The essential guide to what you need to know to stay ahead of the game! 1. 2018 Pantone Colour As people’s interest in the power of colour as a communication tool grows ever stronger, designers and...

Our Top 10 Client Q&A’s for 2017

To celebrate our 10th year in business, we thought we’d share with you just some of the questions we’ve been asked in 2017.   1. Why are customer and staff insight projects important...

8 crucial skills I learnt on-the-job that they don’t teach you at university

Article and imagery by Jordan Zadro, Zadro Communications Intern I was coming towards the end of my degree and decided to gain some insight into what the world of Marketing had in store for me. Luckily,...

Why internships are so vital – a view from both sides

By Jessica McLean, Senior Account Coordinator After six years of university, it’s safe to say that I did multiple internships to try and ‘crack’ into the industry. It was in 2015, that I got an...

Happy Mental Health Month! Does that have an odd ring to it?

By Senior Account Manager, Marlise Beasley, Zadro October is Mental Health Month in NSW, one month of the year dedicated to drawing attention to, and raising awareness of, mental health in the community,...

Did Ryanair take brand authenticity too far?

Crisis communications is an unpredictable game; your brand is in trouble and your main objective is to reassure your audience and stakeholders that your brand can be trusted. This week Irish low-cost airline,...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!