Category: Digital and Social

What is SEO and why invest in it?

by Sammy Dalglish, Group Account Director, Zadro SEO stands for search engine optimisation. SEO is the process of improving the visibility of a website in search engines and getting organic, or free,...

The top 3 things I’ve learnt working across multiple business social accounts

By Jessica McLean, Account Manager, Zadro When I started at Zadro, I didn’t have much of a social footprint, I didn’t have much knowledge about how to use social for business and I had no idea about...

Maximise your social media value with the 5W’s

By Jessica McLean, Account Manager, Zadro It’s easy to see social media as a FREE advertising tool, a quick fix, a channel to get an immediate result. You post… people like it, ta-dah. I hate...

How to make the most of Snapchat for your brand

By Communications Intern, Matilda Hartwig and Senior Account Coordinator, Jacqueline Howard.  Social media is an essential tool in a communications professional’s arsenal, enabling brands to speak...

If a picture paints 1,000 words then a video is worth 1.8 million

By Mellanie Wulf, Creative Lead The power of video as a storytelling medium is growing rapidly. How many times (honestly) have you watched a You Tube or Facebook video this week? You’re not alone. A...

A guide to integrated digital marketing

In an era of smartphones, tablets, and other connective devices that allow consumers all-hours access to your content, integration in the digital space is critically important. A coordinated digital advertising...

Digital advertising: the marketing tool you can’t afford to ignore in 2016

It would be an understatement to say the internet has significantly changed the way in which businesses market to consumers. Now, there are all these acronyms and buzzwords flying around: AdWords, remarketing...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!