Sydney’s West – The Ultimate Weekend

CLIENT:
Western Sydney Business Connection
  • Creative
  • Marketing
  • PR
  • Strategy

Objectives:

  • To create a destination campaign around the weekend 23 and 24 March 2019, when Sydney’s West was playing host to three well-known sporting events.
  • To boost visitation to NSW.
  • To contribute to the growth of the Western Sydney visitor economy.
  • To promote brand Sydney’s West as a desirable destination, a place for fun and excitement, a place for diverse experiences, a place for friends and family to gather.
  • To support Destination NSW’s major events strategy.

Strategy:

  • Zadro developed a strong brand, creative device and artwork for all channels including Sydney’s West and Partner websites, eNewsletters and social media.
  • Zadro liaised with the various stakeholders to develop appealing offers, develop content pieces and leverage their communication channels.
  • Zadro wrote and supplied content for Partners to publish across their channels i.e. social media and eNewsletters.
  • Zadro managed the end-to-end production of radio advertising.
  • Zadro used Facebook advertising to promote the Sydney’s West page, as well as boost various posts.
  • Zadro supported the consumer-facing campaign with industry-media public relations.

Results:

  • Successfully launched this pilot program within 5-weeks of commencement.
  • Increased Sydney’s West Facebook audience by 198%.
  • Increased Sydney’s West Twitter audience by 500%.
  • Reached a radio audience of 309,000.
  • Increased visitation to Sydney’s West website by 722% compared to the previous 30 days.
  • Fulfilled Destination NSW’s requirements for funding.

“Zadro were an absolute dream to work with. They very quickly understood our needs – almost like they were our internal marketing department. The team managed the project timelines and the multiple, high-profile stakeholders professionally and delivered over and above all our expectations. Nothing was too much trouble. They are a great bunch of authentic, hard-working people who are also a lot of fun to work with.”

Amanda Brisot, General Manager
Western Sydney Business Connection Inc
LINK
http://sydneyswest.com/