SRC Constructing Creativity Campaign

CLIENT:
Staging Rentals & Construction (SRC)
  • Creative
  • Marketing
  • PR
  • Strategy

Objectives:

  • To create a campaign to address the changed marketplace competition i.e. large players who have entered the full production and staging arena.
  • To promote the custom solutions offered by SRC for those who want a specialised custom service.
  • To raise the profile of SRC in this category of staging, especially among younger Event Producers.

Strategy:

  • Zadro developed a campaign to target creative event producers who want to do something different and special; and advocate for the event producer profession.
  • Zadro developed a campaign brand, which was an extension of the current SRC brand, and artwork for all channels including website, eNewsletters and social media.
  • Zadro developed videos for use on social media and website.
  • Zadro developed key messages around SRC’s custom and creative approach, and the resources available to event producers.
  • Zadro wrote content for website, eNewsletters and social media.
  • Zadro supported the campaign with industry-media public relations.

Results:

  • Achieved above average open rates for all eNewsletters.
    Strong social media engagement.
  • High video view rates.
  • 6 pieces of PR coverage achieved with over 100,000 estimated coverage views.
  • The messaging has been integrated into SRC communications after the campaign to continue to reinforce the message.

“Zadro understand our business and they understand our industry. The communications plan they developed is clear, concise, measurable and achievable. It is enabling us to assert our position as market leaders and be a voice that others in our industry can trust.”

Merry Took, Director
Staging Rentals & Construction
LINK
http://www.stagingrentals.com.au/