Blog

Maximise your social media value with the 5 W’s

By Jessica McLean, Account Manager, Zadro It’s easy to see social media as a FREE advertising tool, a quick fix, a channel to get an immediate result. You post… people like it, ta-dah. I hate...

Organisational culture is vital to delivering on business objectives

By Senior Account Manager, Marlise Beasley  The culture of a workplace is vital to attract and retain talent and deliver on business objectives, but all too often it can be left on the back burner as...

Why We Decided to Tell People Everything That We Know

By Zadro Founder and Managing Director, Felicity Zadro This month, we at ZADRO launched ZU – Zadro University. Currently comprising of four one-day training courses for people wanting to know about...

2018 Top 10 Trends for PR & Communications

The essential guide to what you need to know to stay ahead of the game! 1. 2018 Pantone Colour As people’s interest in the power of colour as a communication tool grows ever stronger, designers and...

Our Top 10 Client Q&A’s for 2017

To celebrate our 10th year in business, we thought we’d share with you just some of the questions we’ve been asked in 2017.   1. Why are customer and staff insight projects important...

8 crucial skills I learnt on-the-job that they don’t teach you at university

Article and imagery by Jordan Zadro, Zadro Communications Intern I was coming towards the end of my degree and decided to gain some insight into what the world of Marketing had in store for me. Luckily,...

Power Up Your Images

By Mellanie Wulf, Creative Lead, Zadro The rise of online targeted marketing, algorithms and apps means the power of selecting the ‘right’ images – images with authenticity, that are...

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Marketing Trends for 2018

By Sammy Dalglish, Group Account Director, Zadro With consumers and markets constantly evolving, it is important to stay up-to-date with the current market trends to remain ahead of the competition. We...

Is your conference marketing getting ‘bums on seats’?

By Debbie Bradley, Group Account Director, Zadro Looking for marketing success? Strategy and integration are the two – not so secret – keys to communications success when promoting your conference,...

NETWORKING 101

By Tracey Hoffman, Admin and Account Coordinator The term ‘networking’ for some of us incites waves of terror, cold sweats and an inability to even remember our own name when asked the inevitable,...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!