Blog

Is the Liberal Party brand dead? A rescue plan for the Liberal Party brand

By Felicity Zadro, Founder and Managing Director, Zadro The debacle that was Australian federal politics last week seems to be on a hiatus for the time being, but what damage have the pollies done to their...

Zadro Strategy Day with a fruity twist

By Marlise Beasley, Senior Account Manager Image credit: lynneschinella.com.au Zadro believe in, and recognise the value of, team strategy days. So much so, we hold our own twice a year. The Zadro team...

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What is SEO and why invest in it?

by Sammy Dalglish, Group Account Director, Zadro SEO stands for search engine optimisation. SEO is the process of improving the visibility of a website in search engines and getting organic, or free,...

The top 3 things I’ve learnt working across multiple business social accounts

By Jessica McLean, Account Manager, Zadro When I started at Zadro, I didn’t have much of a social footprint, I didn’t have much knowledge about how to use social for business and I had no idea about...

The top 14 questions you need to ask to develop a killer strategic communications plan

By Felicity Zadro, Managing Director, Zadro Endless information, how-to-guides and videos can show you how to do just about anything including how to write a strategic communications plan. But there’s...

Maximise your social media value with the 5W’s

By Jessica McLean, Account Manager, Zadro It’s easy to see social media as a FREE advertising tool, a quick fix, a channel to get an immediate result. You post… people like it, ta-dah. I hate...

Organisational culture is vital to delivering on business objectives

By Senior Account Manager, Marlise Beasley  The culture of a workplace is vital to attract and retain talent and deliver on business objectives, but all too often it can be left on the back burner as...

Why We Decided to Tell People Everything That We Know

By Zadro Founder and Managing Director, Felicity Zadro This month, we at ZADRO launched ZU – Zadro University. Currently comprising of four one-day training courses for people wanting to know about...

2018 Top 10 Trends for PR & Communications

The essential guide to what you need to know to stay ahead of the game! 1. 2018 Pantone Colour As people’s interest in the power of colour as a communication tool grows ever stronger, designers and...

Our Top 10 Client Q&A’s for 2017

To celebrate our 10th year in business, we thought we’d share with you just some of the questions we’ve been asked in 2017.   1. Why are customer and staff insight projects important...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!