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What I learnt in 3 days at Zadro

4Feb

By Amy S, Year 10 Student. In November 2019, I undertook work experience at Zadro Agency. As a Year 10 student with an interest in studying communications, I went into this experience with the aim...

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in Communications, Insights, Strategic Communications, Zadro
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Seven things to think about when managing your most important asset: Business reputation

30Oct

By Zadro Managing Director, Felicity Zadro. A brand is what you say about yourself. Your reputation is what others say about you. I’ve had my business for 12 years and over that time I’ve...

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in Communications, Insights, Marketing, Public Relations, Strategic Communications
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Are you really listening?

24Sep

By Oakley Grioli, Account Coordinator Communication is a two-way street – a helpful guide to active listening. An interesting communications fact – people generally only remember between...

10 things Associations REALLY need to do with their member marketing

19Jun

In June, Felicity Zadro and Debbie Bradley presented at the AuSAE conference ACE2019 with their topic: 10 things Associations Really Need for their Member Marketing. The room was full and there was...

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in Communications, Insights, Marketing, Uncategorized
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Is 2019 the year you ‘Marie Kondo’ your communications?

21Jan

I’ve been hit by the KonMari Method, the tiding-up craze inspired by the divine Marie Kondo, the successful author and now star of her own Netflix series. She applies the act of mindfulness to the possessions...

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in Communications, Insights, Strategic Communications
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Is the Liberal Party brand dead? A rescue plan for the Liberal Party brand

28Aug

By Felicity Zadro, Founder and Managing Director, Zadro The debacle that was Australian federal politics last week seems to be on a hiatus for the time being, but what damage have the pollies done to their...

Zadro Strategy Day with a fruity twist

6Jul

By Marlise Beasley, Senior Account Manager Image credit: lynneschinella.com.au Zadro believe in, and recognise the value of, team strategy days. So much so, we hold our own twice a year. The Zadro team...

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in Insights, Zadro
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What We Do

Testimonials

Zadro Agency guided me through a COMM*BAT session to help establish my new business brand. The outcome was something I never could have come up with myself and not only 'outside the box' but beyond expectations. I found the experience enlightening and challenging as it made me ask questions about my business, that I had not considered.

On launching my new brand and brand story, the feedback on the design, concept and brand values has been so inspiring. People's reaction has been invigorating. I would definitely approach Zadro in future for brand development and ongoing engagement.
Deanna Varga, Director, Mayvin Global
The Zadro team have worked across several of our trade exhibitions and conferences since 2015, covering topics from technology and marketing through to logistics and emergency management. They have always provided a first-rate level of service and always gained great coverage both pre and post event. The Zadro team always go the extra mile and obviously have a great relationship with the media that we work with. I would recommend them if you are looking for a comprehensive PR strategy.
John Wilson, Marketing Director, Hannover Fairs Australia
We would not have achieved the resounding success that the creation of One Door Mental Health has been without the support and guidance and great patience of the Zadro team.

It was a difficult challenge and Felicity steered us all through the process with professionalism, intelligence and humour. The team are consummate professionals and very creative.

Our launch video still brings tears to many eyes, after seeing it many times.
Sue Sacker OAM, General Manager Strategy and Innovation, One Door Mental Health
Felicity, love your work! Thank you for everything during CeBIT.
Erin Victor, Corporate Communications Manager, Kaspersky Lab (Gold sponsor of CeBIT Australia 2017)
Jessica and team - just a note to say thank you very much for your great support and cooperation with the government comms and media around CeBIT. I think you did a wonderful job and it was a pleasure to work with you all.
Scott Tucker, Media Relations Manager, NSW Department of Industry (NSW Government official partner of CeBIT Australia 2017)
Felicity, I just wanted to thank you for helping me through the day and in particular for making sure I made it to and from the VIP event in the evening. It was an absolute pleasure working with you. I greatly appreciate your focus on getting the job done while maintaining your sense of humor, your flexibility in scheduling, and for just being such a nice person to be around! You were clearly working very long days, so your dedication in making sure I got to and from the evening social was particularly noteworthy.
Dennis J. Andrucyk, Deputy Associate Administrator of the Space Technology Mission Directorate, NASA (Keynote speaker at CeBIT Australia 2017)
Felicity & Mellanie, the facilitators, clearly had in depth knowledge of their field of expertise. They provided practical examples and inspired thinking around the power of infographics; the course was not only interesting and fun, but 100% useful. I thought it was fantastic!
Participants in a custom designed course fo Arinex
You've done in one COMM*BAT session what we've tried to do over 20 years - have one business plan.
Tony Touma, Parkview
The work you and your team have done for Opmetrix in this first phase has been outstanding. We are thrilled!

We are at a vendor conference and our brand and image was best of the vendor exhibits bunch by far and the new collateral gives us that Premium feeling we were trying to achieve. Interest has been high.
Oliver Huggins, Managing Director Opmetrix
Thank you to you and the team at Zadro for your huge professionalism throughout the development of the Hotel Career Expo.

I would in particular like to commend the commitment by Veronica and Marlise in these past three months, when 'the rubber hit the road'.

The success of the event would not have been achieved without the teamwork and unstinting support of Zadro.

So a big thank you to you Felicity for your faith in this project when it was hard to obtain support and for the professionalism of the team who worked to make it a success!
Carol Giuseppi, CEO Tourism Accommodation Association
Zadro were an absolute dream to work with. They very quickly understood our needs - almost like they were our internal marketing department. The team managed the project timelines and the multiple, high-profile stakeholders professionally and delivered over and above all our expectations. Nothing was too much trouble. They are a great bunch of authentic, hard-working people who are also a lot of fun to work with.
Amanda Brisot, General Manager, Western Sydney Business Connection Inc.
Just a brief note to say thanks for your work on AFAC19 and ADRC19! It was a pleasure working with you both as part of the embedded team - Zadro added considerable value to the outcomes we have achieved. And it was fun!! Let's hope we get to do it all again next year.
Leone Knight, Communications Manager, Australian Institute for Disaster Resilience | AFAC
In 2019 I was lucky to be invited to an event by Debbie from Zadro as Small Business Media. It was for the annual COSBOA National Small Business Summit; held in Melbourne. Often in these situations media are often left as an afterthought, invited at the last minute and left to fend for ourselves. My experience with Zadro was polar opposite. From the moment of the suitably timed save the date and invitation arrived, throughout the event and afterwards the debrief, organisation and consideration was impeccable. We felt like one of the team. PR content is clearly valued by Zadro; they treat media with respect; making sure we have appropriate space to produce it. The coordination with speakers is seamless and well managed with briefed introductions a natural part of the process. When this happens you feel relaxed, welcome and part of the event. Even afterwards my feedback was appreciated. I have attended many events over the years and no communications agency is as organised, considerate and easy to deal with as Zadro. I look forward to more invitations to produce more great content at their events.
Alexi Boyd, Small Biz Matters

Zadro Agency

(02) 9212 7867