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Is 2019 the year you ‘Marie Kondo’ your communications?

21Jan

I’ve been hit by the KonMari Method, the tiding-up craze inspired by the divine Marie Kondo, the successful author and now star of her own Netflix series. She applies the act of mindfulness to the possessions...

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in Communications, Insights, Strategic Communications
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Is the Liberal Party brand dead? A rescue plan for the Liberal Party brand

28Aug

By Felicity Zadro, Founder and Managing Director, Zadro The debacle that was Australian federal politics last week seems to be on a hiatus for the time being, but what damage have the pollies done to their...

Zadro Strategy Day with a fruity twist

6Jul

By Marlise Beasley, Senior Account Manager Image credit: lynneschinella.com.au Zadro believe in, and recognise the value of, team strategy days. So much so, we hold our own twice a year. The Zadro team...

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in Insights, Zadro
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The top 14 questions you need to ask to develop a killer strategic communications plan

31May

By Felicity Zadro, Managing Director, Zadro Endless information, how-to-guides and videos can show you how to do just about anything including how to write a strategic communications plan. But there’s...

Organisational culture is vital to delivering on business objectives

11May

By Senior Account Manager, Marlise Beasley The culture of a workplace is vital to attract and retain talent and deliver on business objectives, but all too often it can be left on the back burner as...

Why We Decided to Tell People Everything That We Know

6Mar

By Zadro Founder and Managing Director, Felicity Zadro This month, we at ZADRO launched ZU – Zadro University. Currently comprising of four one-day training courses for people wanting to know about...

2018 Top 10 Trends for PR & Communications

20Feb

The essential guide to what you need to know to stay ahead of the game! 1. 2018 Pantone Colour As people’s interest in the power of colour as a communication tool grows ever stronger, designers and...

What We Do

Testimonials

Zadro Agency guided me through a COMM*BAT session to help establish my new business brand. The outcome was something I never could have come up with myself and not only 'outside the box' but beyond expectations. I found the experience enlightening and challenging as it made me ask questions about my business, that I had not considered.

On launching my new brand and brand story, the feedback on the design, concept and brand values has been so inspiring. People's reaction has been invigorating. I would definitely approach Zadro in future for brand development and ongoing engagement.
Deanna Varga, Director, Mayvin Global
The Zadro team have worked across several of our trade exhibitions and conferences since 2015, covering topics from technology and marketing through to logistics and emergency management. They have always provided a first-rate level of service and always gained great coverage both pre and post event. The Zadro team always go the extra mile and obviously have a great relationship with the media that we work with. I would recommend them if you are looking for a comprehensive PR strategy.
John Wilson, Marketing Director, Hannover Fairs Australia
We would not have achieved the resounding success that the creation of One Door Mental Health has been without the support and guidance and great patience of the Zadro team.

It was a difficult challenge and Felicity steered us all through the process with professionalism, intelligence and humour. The team are consummate professionals and very creative.

Our launch video still brings tears to many eyes, after seeing it many times.
Sue Sacker OAM, General Manager Strategy and Innovation, One Door Mental Health
Felicity, love your work and love Elle! Thank you for everything during CeBIT.
Erin Victor, Corporate Communications Manager, Kaspersky Lab (Gold sponsor of CeBIT Australia 2017)
Elle, Sammy and Jessica - just a note to say thank you very much for your great support and cooperation with the government comms and media around CeBIT. I think you did a wonderful job and it was a pleasure to work with you all.
Scott Tucker, Media Relations Manager, NSW Department of Industry (NSW Government official partner of CeBIT Australia 2017)
Elle, it was a real pleasure working with you at the conference yesterday! I wanted to let you know how much I appreciate your professionalism, attention to detail, your ability to adapt and "make lemonade out of lemons", and for your sense of humor!!! Thanks again!

Felicity, I just wanted to thank you for helping me through the day and in particular for making sure I made it to and from the VIP event in the evening. It was an absolute pleasure working with you. I greatly appreciate your focus on getting the job done while maintaining your sense of humor, your flexibility in scheduling, and for just being such a nice person to be around! You were clearly working very long days, so your dedication in making sure I got to and from the evening social was particularly noteworthy.
Dennis J. Andrucyk, Deputy Associate Administrator of the Space Technology Mission Directorate, NASA (Keynote speaker at CeBIT Australia 2017)
Felicity & Mellanie, the facilitators, clearly had in depth knowledge of their field of expertise. They provided practical examples and inspired thinking around the power of infographics; the course was not only interesting and fun, but 100% useful. I thought it was fantastic!
Participants in a custom designed course fo Arinex
You've done in one COMM*BAT session what we've tried to do over 20 years - have one business plan.
Tony Touma, Parkview
The work you and your team have done for Opmetrix in this first phase has been outstanding. We are thrilled!

We are at a vendor conference and our brand and image was best of the vendor exhibits bunch by far and the new collateral gives us that Premium feeling we were trying to achieve. Interest has been high.
Oliver Huggins, Managing Director Opmetrix
Thank you to you and the team at Zadro for your huge professionalism throughout the development of the Hotel Careers Expo 2016.

I would in particular like to commend the commitment by Veronica and Marlise in these past three months, when 'the rubber hit the road'.

The success of the event would not have been achieved without the teamwork and unstinting support of Zadro.

So a big thank you to you Felicity for your faith in this project when it was hard to obtain support and for the professionalism of the team who worked to make it a success!
Carol Giuseppi, CEO Tourism Accommodation Association

Zadro Agency

(02) 9212 7867