Strategy • PR • Marketing • Creative

Communicate Better™

Strategy

Breaking through the noise of a cluttered marketplace is no easy feat. Zadro will help you drive engagement, sales and results by equipping your business or event with an integrated strategy, focused on creating and distributing valuable, relevant and consistent content.

Find out more about Zadro’s unique and integrated approach to strategy:

PR

Change is inevitable in every industry and the way we do PR has changed dramatically. Public relations helps develop relationships with clients, industry and media and gets them talking about your products or services. Zadro will help you build awareness, reputation and the profile of key personnel and your business.

Find out more about Zadro’s unique and integrated approach to PR:

Marketing

It’s time to tell your story and Communicate Better. Zadro can speak directly to your market, build your personality, establish trust and respect with customers, staff and stakeholders.

Find out more about Zadro’s unique and integrated approach to marketing:

Creative

Our Creative Studio team is a mix of highly experienced and talented graphic designers and strategists. With over 17 years of collective design experience, 850 weeks of hard work, 34,000 hours of managing deadlines and over 2,040,000 minutes of creative thinking. The Zadro creative team is at the cutting edge and doesn’t just follow trends – we set them.

Find out more about Zadro’s unique and integrated approach to creative:

Who We Are

Zadro is an integrated communications agency servicing the whole of Australia (and beyond!). Our head office is in Sydney and we have team members working remotely from several locations. We are wherever our clients need us.

We combine a proven approach to marketing, communications, strategy and PR, with the latest trends, and our expertise delivers tailored, integrated communications focused on achieving results.

This is how we ensure you Communicate Better.

Insights Research

To build a strong customer retention and acquisition strategy, and to understand the current state of your organisation, you need to start by hearing from your stakeholders, staff and existing customers.

There are several ways to get insights into businesses and Zadro helps you choose the right tools – and ask the right questions – to determine the what, who, why and how. Our team can deliver an end-to-end process from engagement to strategy development, including:

  • Client / staff / stakeholder surveys
  • Interviews
  • Analysis
  • Results reporting
  • Strategy
  • Closing the loop

Comm*bat™

It’s time to rally the troops and review your battle plan.

COMM*BAT is a facilitated strategy session designed to establish your business or event’s direction and unique offering.

During COMM*BAT, we work with you and your team to map out a strategic communications plan and establish the foundation of all your business activities, we then provide you with the tools for a fully-integrated, in-depth approach for your business.

With COMM*BAT you can get:

  • A powerful session to unite the team’s focus (half or full day)
  • A clear description of your unique mission, values and culture
  • Brand strategy
  • Key messages and points of difference
  • Marketing strategy
  • PR strategy
  • Social media strategy
  • A direction and working plan for your team

Internal Marketing

Your organisational culture is at the heart of your business success.

A carefully considered internal communications strategy can effectively design, change and manage your culture to improve your bottom line. Zadro can provide a strategic plan tailored to your business to assist in the management, retention and development of employees, articulate your values, mission statement, staff engagement and employer brand.

We analyse your organisational culture, show you how best to realise your vision and advise where improvements in processes can best help you achieve your goals.

Stakeholder Relations

Stakeholder relations is often an afterthought, but it’s so crucial to get this right.

Align with the right stakeholders to ensure your business is positioned to take advantage of growth opportunities, add your voice to the chorus – and respond in times of crises. At Zadro, we help you to develop stakeholder relationships at all levels; building networks and building trust.

Whether you need to connect with associations, industry, Government, key partners, suppliers and more, Zadro can give you a plan to identify, prioritise and connect with your stakeholders, work with them to set outcome goals, and build positive relationships.

Personal Profiles

It’s not just the reputation and profile of your business you need to think about. Building a personal brand and the profile of key leaders and staff is more important than ever.

When you’re the face of a business, your ability to build your own profile and create a lasting impression and personal connection with customers is what will set you apart from your competitors.

The tools are out there – social media, video, media appearances, guest articles, blogs, radio interviews, podcasts – now let’s work together to figure out how you can best harness them and make them work for you.

Government Relations

If your business depends on Government regulations, it’s vital that your voice can be heard.

You also need to know and understand the ever-changing Government policies, regulations and legislation that impacts your organisation, industry and customers.

At Zadro, we take a considered and expert approach to Government relations, including:

  • Stakeholder mapping
  • Research
  • Developing Government PR strategies
  • Preparing your team for meetings with Government representatives
  • Communicating with your members and customers
  • Monitoring changes

Media Relations

PR and media liaison in the 21st Century is about building relationships to maximise the coverage of your events or business.

Having worked across B2B and B2C media relations, we aren’t scared to get you noticed. We use media relations to help you to establish open and effective two-way relationships with your audience, and to create and manage a positive image to drive credibility and influence.

Zadro can deliver on your media KPIs and maximise the media engagement through:

  • Developing a PR strategy
  • Creating media releases
  • Inviting and hosting media at events
  • Managing press conferences
  • Coordinating interview opportunities
  • Pitching angles
  • Negotiating media agreements and partnerships

Event PR

Event marketing and PR is in our blood, and we have a proven success record in delivering on KPIs and objectives.

Zadro kicks off every event with a comprehensive, engaging and inspiring strategic planning session – identifying the event goals, outcomes and strategy, to ensure a strong direction and consensus amongst all stakeholders.

Getting your strategy right will help you achieve optimal results and save you lots of time, money and hassles down the track.

Zadro can maximise media engagement for your event through:

  • Developing a PR strategy
  • Creating media releases
  • Inviting and hosting media
  • Managing press conferences
  • Coordinating interview opportunities
  • Pitching angles
  • Negotiating media agreements and partnerships

Government Relations

If your business depends on Government regulations, it’s vital that your voice can be heard.

You also need to know and understand the ever-changing Government policies, regulations and legislation that impacts your organisation, industry and customers.

At Zadro, we take a considered and expert approach to Government relations, including:

  • Stakeholder mapping
  • Research
  • Developing Government PR strategies
  • Preparing your team for meetings with Government representatives
  • Communicating with your members and customers
  • Monitoring changes

Content Marketing

Compelling content is the foundation for any successful go-to-market strategy.

Consumers today are bombarded with more messages and advertisements than ever before – content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. It’s a way of conveying your brand’s personality.

Just a few of Zadro’s content marketing capabilities include:

  • Integrated content strategy
  • Content audits
  • Customer insights and market research
  • Content creation and distribution, including:
    • Blogs
    • Infographics
    • Articles or editorials
    • Case studies
    • Social media content including images
    • Email marketing
    • Thought leadership pieces
    • White papers
    • Videos

Digital and Social

How do you stay on top of the ever-changing digital landscapes? It’s time to connect with your world. Zadro can help you make sense of the digital and social media environment and choose the right strategies, tools, content and platforms for you to interact with your target audiences and meet your objectives successfully.

We design your digital strategy and communications using proven tools and an integrated approach to streamline digital operations for the most effective outcomes.

Zadro can deliver your:

  • Social and digital media strategy
  • Social and digital content creation and publication
  • Reporting, metrics and analytics
  • Social and digital advertising
  • Website development and build
  • E-marketing
  • SEM AND SEO

Websites

In just 0.05 seconds, the blink of an eye, a user has formed an opinion on your business. So we want to make sure you’re putting your best foot forward. Your website is your business identity – your interactive business card. As the main driver of information, content, leads, and brand, it’s vital to maintain and update your website.

With in-house designers and experienced website copywriters, Zadro offers a complete round-house into your website, from research into your current state, to redesigning and reinvigorating your identity. We can also improve your SEO and SEM with fresh content and keywords.

Whether you’re after a refresh or a complete redesign, Zadro will get your website back into the fast lane.

Copywriting

Copywriting is an art and we have it down to a fine art.

It’s more than just putting your thoughts into words – copywriting is also about speaking the right language, incorporating your key messages in a way that makes them resonate, and starting the conversations you want to have with your staff, stakeholders and customers.

Our team LOVES writing and finding the right way to tell your story. We can write copy for anything including:

  • Advertising and campaigns
  • Brochures, collateral and publications
  • Proposals
  • Journals/Magazines/Newsletters
  • Annual reports
  • EDMs
  • Social campaigns
  • Websites
  • And more

Awards

Once upon a time there was this business that put on an amazing event. Everyone who attended talked about how wonderful it was, so the business decided to enter the event for an award. They gathered their photos and information and packaged it all up but when the finalists were announced their event wasn’t on the list. So, what went wrong?

Winning an award can have a significant impact on your business; attracting recognition and new business. But having the best event, communications campaign, or product doesn’t guarantee you a place among the finalists.

How you compose your award submission is the key to determining if you make the cut. The team at Zadro are the experts in developing a compelling, professional and winning submission via our tried and tested process – and we can show you the awards (and shortlists) to prove it.

Branding and Design

A logo, brand and brand identity are very different things and at Zadro we can help you create, refresh or extend your overall brand at all stages of the development process.

We pride ourselves on the ability to really understand your industry, your brief and your needs – translating this into creative visuals that will deliver your message and drive results.

Let us tell your unique story and make your brand, product or company stand out from the crowd using thoughtful and contemporary design solutions, including:

  • Logo, branding and identity design
  • Digital design
  • Video
  • Advertising campaigns
  • Brochures, collateral and publications
  • Proposals
  • Journals/Magazines/Newsletters
  • Annual reports
  • Corporate templates (business cards, letterhead, etc)
  • And more

Video

Video is one of the fastest growing and most efficient marketing opportunities for your brand or organisation. We used to say, ‘a picture speaks a thousand words’. Well, Zadro believes a video can do much more in conveying your message and story while connecting with your audience emotionally.

One video can be promoted across your websites, social media, outdoor advertising, events, meetings and more – engaging your audiences with impact.

Have you considered video to launch a new brand, product or survey, or even a research piece such as a white paper?

Ask Zadro about the best video solution for your needs, including:

  • Kinetic typography
  • Flickergrams
  • Videography and filming

Websites

In just 0.05 seconds, the blink of an eye, a user has formed an opinion on your business. So we want to make sure you’re putting your best foot forward. Your website is your business identity – your interactive business card. As the main driver of information, content, leads, and brand, it’s vital to maintain and update your website.

With in-house designers and experienced website copywriters, Zadro offers a complete round-house into your website, from research into your current state, to redesigning and reinvigorating your identity. We can also improve your SEO and SEM with fresh content and keywords.

Whether you’re after a refresh or a complete redesign, Zadro will get your website back into the fast lane.

Employer Branding

We know people are the biggest assets to a company. A strong Employer Brand will help you entice and on-board the right talent, retain the most valuable team members and shift the culture of your workplace to where it needs to be.

Zadro can personify the essence of an organisation or help build one from fledgling foundations to create a unique proposition for your team, through:

  • Talent communication
  • Employer value proposition
  • Employee attraction and retention strategy
  • Graduate attraction strategy
  • Employee engagement
  • Industry and association strategy (stakeholder strategy)
  • COMM*BATTM
  • Internal communications
  • Incentive programs

Team

Our team of rockstars has expertise and experience across all levels of marketing, communications, strategy, PR and creative.

We work together to deliver a thoughtful, tailored and integrated message designed to deliver results.

Click to read the stories behind the faces and view samples of our work.

Felicity Zadro

Felicity Zadro

Founder and Managing Director

Debbie Bradley

Debbie Bradley

Group Account Director

Marlise Beasley

Marlise Beasley

Account Director

Simone Gur

Simone Gur

Account Director

Mellanie Wulf

Mellanie Wulf

Creative Lead

Jessica McLean

Jessica Kauffman

Senior Account Manager

Yvette Schlegelmilch

Yvette Schlegelmilch

Account Manager

Oakley Grioli

Oakley Grioli

Account Coordinator

Jenny Speis

Jenny Speis

Finance & Administration Manager

Elizabeth Williams

Elizabeth Williams

Senior Project Manager

Veronica Robertson

Veronica Robertson

Senior Project Manager

Zadro

Interns

Amplify

YOUR MESSAGE

Clients

We are proud of our diverse portfolio of clients. We love working with them and they love working with us.

Click each industry to see a selection of our clients across each of our speciality areas.

BUSINESS EVENTS/TOURISM

AFAC Austage Events Australian National Maritime Museum Business Events Council of Australia Clockwise Consulting Coda Deustche Messe Doltone House Encore Get Global Haycom IHG Dining Rewards ICC Sydney Staging Rentals and Construction Tourism Accommodation Australia Thailand Connect The Star Tourism Industry Council

ASSOCIATIONS/NFP

Austrlian Finance Industry Association APPEA ASOFIA ATMS ASUM Australian Constructors Association Association of Woolworths Employees AuSAE Core Community Services COSBOA Engineers Australia Exhibition & Event Association of Australsia Focus Connect Girl Guides Australia IPWEA One Door Mental Health Scouts NSW Small Loans Big Need The Australasian Academy of Anti-Ageing Medicine The Multicultural Network The Parks Community Network Western Sydney Business Connection

TECHNOLOGY

Cebit CeMat Cvent Genesys Innovat edge Opmetrix

GOVERNMENT

Canterbury Bankstown NSW Treasury NSW Health Penrith City Council

OTHER

ACN Craig & Rhodes Fair Go Girvan Waugh Kojo Mayvin Global Parkview Project Surveyors Sydney Showgrounds St George UNSW Westpac


Generate

New Ideas

Case Studies

Our work tells our story.

We focus on understanding the needs of your business and developing a strategy to help you Communicate Better and deliver results.

Click to read these stories of success.

See More

Attract

A Crowd

Blog

Our team never stops learning. We stay up to date with the latest trends, to be thought leaders in our industry – and we believe in sharing our insights. Know better, Communicate Better.

Click to read our latest blogs.

Read More

In Action

We’re not into sitting in the office all day. Here’s where our team of rockstars have been and what they’ve been doing as we kick goals for clients all around the country.


We celebrated 50 Golden Years of Doltone House - here's Felicity and Jessica at the amazing event, which was attended by Prime Minister, Scott Morrison.

Australian Traditional-Medicine Society invited Zadro Account Director Debbie Bradley to speak about Facebook Marketing at the ATMS Accelerate your Practice Seminar + AGM

Congratulations to Felicity Zadro - winner of the Unsung Hero award at EEAA Awards for Excellence 2019!

Connect

Let us help you Communicate Better. Get in touch with us.

Level 1
91 Reservoir Street
Surry Hills NSW 2010

+61 2 9212 7867




Felicity Zadro

Founder and Managing Director

A passionate and energetic communicator by nature, Felicity believes the key to business communications success is a strategic integrated approach, great culture and leadership. Felicity is inspired by supporting the growth and development of companies through excellent communications – the foundation of Zadro.

Backstory:

Felicity originally studied journalism and social sciences and worked in research and community-based organisations. She then went on to obtain a Masters in Communications Management. Felicity saw a need to bring integrated marketing communications to businesses and founded Zadro in 2007.

Felicity Zadro Blogs by Felicity
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Debbie Bradley

Group Account Director

Debbie is a savvy PR and communications professional, and an integral member of the Zadro team. She assists organisations to achieve their communications objectives through her expertise in PR strategy, planning, digital strategy and marketing.

Backstory:

With a BA (Hons) in Marketing, Debbie is a confident and highly motivated PR and communications specialist, who has worked in the industry for 15 years. She is experienced in both B2B and B2C, her achievements encompass a range of sectors including pharma, FMCG, corporate events, transport, IT and pet care.

Debbie Bradley Blogs by Debbie
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Marlise Beasley

Account Director

Marlise is passionate about providing superior client service and making the client’s life easier. Working closely with her clients, Marlise immerses herself in their brand and business to develop a deep understanding of everything it represents and to ensure effective integrated strategic communications can be delivered. Highly organised and process driven, Marlise can successfully project manage multiple tasks, teams and stakeholders; meeting deadlines and adapting to the dynamic business environment.

Backstory:

A strong career in agency account management servicing high-profile clients across different industries. Marlise is well-versed in the agency requirements of some of the world’s biggest companies, delivering projects on time and on budget.

Marlise Beasley Blogs by Marlise
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Simone Gur

Account Director

Simone has a thorough understanding of marketing principles and how to effectively apply them to plan and delivery meaningful and measurable results. Process and problem-solving driven, Simone is customer-centric and always brings a proactive approach.

Backstory:

With a BA in Communications, specialising in Advertising, Simone has over 15 years account management experience in creative and media agencies. Having developed skills which include media, creative and communication strategy. Simone has worked across multiple categories from commercial and residential property to entertainment. She has strong B2B and branding experience in digital, print, press, outdoor and activation platforms.

Simone Gur Blogs by Simone
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Mellanie Wulf

Creative Lead

Mellanie has a distinct artistic ability, ensuring the consistent delivery of innovative design concepts which exceed client expectations. With a decade of experience, Mellanie brings a wealth of knowledge to the discipline of design and enjoys working closely with the Zadro team, adopting an integrated approach to projects.

Backstory:

Mellanie studied communications design and previously worked for two of the largest full service agencies in North Queensland. She’s had experience working with both corporate and consumers brands with a special focus on brand identity.

Mellanie Wulf Blogs by Mellanie
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Jessica Kauffman

Senior Account Manager

Jessica has an extensive background in customer service and joined our team in January 2016 after a successful internship. Her knowledge of journalism, linguistics and customer service gives Jessica a unique opportunity to support the Zadro team across many areas.

Backstory:

Jessica joined us through our internship program, she has several degrees in Journalism and English – having worked across various areas of PR and marketing, Jessica has proven to be advantageous for the Zadro team.

Jessica McLean Blogs by Jessica
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Yvette Schlegelmilch

Account Manager

Yvette is a passionate, proactive and tenacious PR and Marketing practitioner who enjoys all aspects of the communications industry with a particular interest in social and digital media, community management and stakeholder relations. Yvette prides herself on being versatile and adaptive, tailoring her approach in line with the organisation she’s working with.

Backstory:

Prior to gaining her graduate qualifications in PR, Yvette worked in a variety of hospitality and tourism roles developing her customer-focused approach and passion for delivering great results. Yvette has worked in PR and Marketing both in-house and agency across a variety of sectors including fashion, finance, not-for-profit and technology.

Yvette Schlegelmilch Blogs by Yvette
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Oakley Grioli

Account Coordinator

The diverse nature and fast pace of the communications industry is what captivated Oakley from the beginning. She enjoys the challenge of engaging various audiences and working to build strong communications across all platforms. Oakley has a strategic mind and works hard to develop creative solutions.

Backstory:

Oakley is a recent graduate of Public Communications at UTS. During her studies, Oakley did a semester abroad in the Big Apple. New York City, experiencing first-hand the different global markets. In her final year of study, she began working in the PR industry where her passion for communication grew, leading her to Zadro in May 2019.

Oakley Grioli Blogs by Oakley
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Jenny Speis

Finance & Administration Manager

With more than 20 years of accounting experience, Jenny’s financial knowledge and skills ensure Zadro is managed accordingly and clients are looked after.

Backstory:

Having worked within marketing and creative agencies previously. Jenny’s knowledge of the industry, combined with her dedication, make her a valuable asset to the Zadro team.

Jenny Speis
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Elizabeth Williams

Senior Project Manager

Elizabeth is a former agency owner and current Senior Project Manager at Zadro. With 17 years of experience in senior roles she’s experienced in holding ultimate accountability for multi-million dollar campaigns in B2B and B2C.

Backstory:

Elizabeth comes from a background in Experiential and Activations, but her skills span a broad spectrum of below, and through-the-line techniques including full message research and offer design, collateral & POS, consumer and trade promotions, DM, shopper marketing and strategic communications.

Elizabeth Williams Blogs by Elizabeth
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Veronica Robertson

Senior Project Manager

Veronica brings over 15 years of experience in corporate and small business environments. As a marketing specialist, she uses her corporate background to provide smaller businesses and not-for-profit organisations with the know-how to stand out from the crowd and pack a big punch.

Backstory:

With early dreams of becoming a journalist, Veronica studied Communications at UTS before realising that she belonged in the business world where she could combine her commercial, strategic side with her creative abilities as a wordsmith to develop a career in marketing. Now she enjoys staying across the latest developments in marketing techniques and communications channels and how these can be uniquely applied for each client she works with.

Veronica Robertson Blogs by Veronica
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